Rap Game: Setting the benchmark in Egypt’s new music scene.

CASE STUDY

Rap Game: Setting the benchmark in Egypt’s new music scene

Emerging scenes like the one that has been brewing in Egypt over the past couple of years are always exciting. The country’s new wave of trap and underground rap artists have been lacking support and platforms and needing opportunities to breakthrough. Which is why our plan was for Freedom Music to become the scene’s biggest supporter as well as its entertainment benchmark. Hence, our flagship project for 2020 & 2021, Freedom Music Rap Game.

THE CHALLENGE

Finding a way to create buzz and bring excitement to a fresh, explosive yet unestablished scene, while supporting up-and-coming artists by giving them a platform to express their talents and gain the exposure they need.

WE ACHIEVED THIS BY

Rap Game had to be a stand-out, unique production in order to gain credibility and achieve high KPIs. An ultra-high production rap competition with the purpose of supporting up-and-coming rappers, and setting the precedent & the standard for high-production competitions in the scene. The contestants had a lot on the line, receiving a full support package (production for an album, a music video, and full artist branding), getting the chance to perform in front of some of the scene’s biggest stars like Molotof, Shahyn, El Joker, and Abuysif to name a few were present as guest judges and performers. As well as the bragging rights as Rap Game’s first winner.

RESULTS

The tangibles for Rap Game’s debut season speak for themselves. A total of 5500 submissions, 15 star guest judges, and 5 episodes generating excitement & buzz in a culture that was vehemently asking for it. Millions of views and people were reached. All of which exclude stats from the numerous fan accounts that were boot-legging the episodes for the eager fans. All of the previous led to Rap Game being the MENA region’s biggest rap contest, setting the benchmark for what is to come. 

Client:
Freedom Music
Date:

February 15, 2022

Category:
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