Rap Game had to be a stand-out, unique production in order to gain credibility and achieve high KPIs. An ultra-high production rap competition with the purpose of supporting up-and-coming rappers, and setting the precedent & the standard for high-production competitions in the scene. The contestants had a lot on the line, receiving a full support package (production for an album, a music video, and full artist branding), getting the chance to perform in front of some of the scene’s biggest stars like Molotof, Shahyn, El Joker, and Abuysif to name a few were present as guest judges and performers. As well as the bragging rights as Rap Game’s first winner.