Cercle is a French media collective with the sole purpose of promoting artists and venues. Matching influential artists with exotic locations around the globe to create immersive audio-visual experiences in the form of live streams. Hence, we saw potential for a huge and fruitful partnership between Cercle and the Egyptian Ministry of Tourism to display Egypt’s innate wonder. It was clear from the beginning that a project of this importance and magnitude will be a huge undertaking. Starting with choosing the artist & venue pairing, through funding, production, logistics, and making sure the end result represents our country and its mesmerizing beauty in the best way possible.