THE CHALLENGES
— ‘Downtowncairo’ account was only targeting niche audience through content and tone that was not relevant to the real audience that visit Downtown Cairo.
— Tieing Al-Ismaelia to Downtown Cairo as the entity responsible for the major changes and restoration efforts of the area. The mass were unaware of who is behind all the developments and initiative.
— Maintaining the target image of both profiles while still converting leads to audience interested in leasing in Al-Ismaelia’s newly renovated buildings